Approach
Our goal was to design products that could stand the test of time, drawing inspiration from their travels to France and Japan to create a brand that resonates with customers worldwide. We wanted the brand to be adaptable, allowing it to scale and transform with each new destination.
To achieve this, we asked ourselves key questions:
- How do we design a future-proof brand?
- How do we create a brand that transforms with each new destination?
- What sets La Derive apart from other candle décor companies?
- How do we make it international?
We weren’t just designing visuals—we were shaping experience. The brand needed to feel transportive, yet grounded. Elegant, yet approachable. And above all, emotionally resonant.
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Alexa Young, Product Manager
About
My name is Alexa Young
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